The Box Shop celebrates youth on the rise

Posted by Janice Scheckter on June 11, 2019 5:45 PM SAST

Vilakazi Street will be abuzz as food and art lovers alike, artisans and entrepreneurs descend upon the annual Box Shop June 16 Food Market on Youth Day. With the powerful backing by American Express, The Box Shop will be celebrating its second year of the partnership. The lifestyle and retail initiative offers a platform for young entrepreneurs to grow their businesses by reaching markets beyond their social influence.

The food market will feature 22 stalls operated by young entrepreneurs. Out of the 22 stalls, 12 will be dedicated to food from African-inspired traditional cuisines, hot authentic beverages, a display and showcase of local wines and ready to eat products. The remaining 10 stalls will be dedicated to fashion, accessories and jewellery products.

American Express will set up all 22 suppliers with Pocket Point-of-Sale (POS) devices at no cost to enable the youth-owned SMEs to transact with ease.

The Box Shop is sure to be the flavour of the day, with a full line-up of activities, live music, performances and art installations. Under the theme Uprising, Sifiso Moyo, co-founder of The Box Shop, said this year’s event is set to recognise and celebrate youth heroes who were remembered but never celebrated.

The establishment will be partnering with Mbuyisa Makhubo’s family and the June 16 Foundation to commemorate Mbuyisa Makhubu’s display of heroism and bravery on that fateful day when he carried 13-year-old Hector Peterson who had been shot by police.

The day will be dedicated to the fallen heroes of June 16 with a Hero’s Walk followed by the unveiling of never-seen-before Mbuyisa Makhubo archived images and apparel, to preserve his memory. Also, on the day’s line-up is a knowledge-sharing panel discussion seeking to upskill young entrepreneurs on the reality of being an entrepreneur in South Africa.

Vilakazi Street will transform into an epitome of youth culture, showcasing the entrepreneurial and creative spirit of a youth that is continuously on the rise.

The 2019 Box Shop June 16 Food Market will be open from 8am to 12 pm and entrance is free.

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